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What is it?

Both the suite of enabling technologies and the resulting experience of a user when highly contextual digital information (text, images, animations, video, 3D model, sound, or haptic stimuli) is presented in a manner that’s synchronized in real time with, and appears attached to, physical world people, places, or objects.

Why is it important?

By offering digital information (content) in context and providing interactivity with the content without leaving the physical world, augmented reality profoundly changes how people learn, live, and perform tasks in both physical and digital worlds.

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