What is it?

Any application that processes XML documents so they can be used by that program or be prepared for use by another program.

Why is it important?

XML is a structured text format. To use XML in technical communication, you need an XML processor for functions such as editing, transforming XML into deliverables, and managing XML in a database.

...continue reading "Term of the Week: XML Processors"

What is it?

Industry-defined file formats for images, video, audio, and other multi-sensory content that can be included as a resource in a structured XML document.

Why is it important?

Media standards provide a consistent technical method for delivering these experiences to a variety of output formats from single-source content (XML). The prominent documentation standards have dedicated elements for referencing media: DocBook has <inlinemediaobject> and <mediaobject> elements; DITA has <image> and <object>; TEI has the <media> element.

...continue reading "Term of the Week: Media Standards for XML"

What is it?

Vocabularies and processes used to create specialized, editable structures for documents that conform to the XML standard.

Why is it important?

Successful interchange of structured information depends on a common understanding of the vocabularies involved and how they are processed. The standards for providing this take the form of an XML schema and provide common ways of structuring different types of content to facilitate reuse, catalog maintenance, version control, and other aspects of technical documents.

...continue reading "Term of the Week: XML Document Editing Standards"

What is it?

A marketing approach which endeavors to provide customers with a seamless user experience, no matter through which channel or device, or during which stage of the content, product, or customer lifecycle.

Why is it important?

Successful omnichannel marketing depends on delivering the content appropriate to their stage in the lifecycle through the most appropriate channels.

...continue reading "Term of the Week: Omnichannel"